Posts Tagged ‘celebrities’
Introducing Adly Analytics! (beta)
P R E S S R E L E A S E
ADLY DEBUTS ADLY ANALYTICS
Influencer Dashboard Helps Brands and Celebrities
Understand their Fans
Beverly Hills, CA – July 8, 2011 – Adly, a platform that monetizes celebrity distribution in social media, today announced the beta launch of its complimentary brand and celebrity influencer dashboard, Adly Analytics.
Now in testing with Adly’s top celebrities, Adly Analytics is designed to help top influencers manage and grow their audiences on Twitter. The simple, secure dashboard provides brands and celebrities with audience demographics and reveals:
- Top Mentions: which top influencers and fans are messaging you, mentioning you, and retweeting your content, so that you never miss a chance to engage.
- Also Follows: which other celebrities and brands your fans also follow, and how many fans you share in common, to better understand your fans’ interests. (We also reveal audience cross-over: how many of your fans are following a given influencer, and how many of their fans are following you.)
- Top Followers: which influencers are following you, and who your “Mega Fans” are (the ones with the greatest reach and potential influence) to better focus your attention.
- Follower Growth: the increase or decrease in your audience over time –- essential feedback that helps you manage your approach.
- Gender: the gender breakdown of your audience, and how it compares to that of the average Twitter audience, for greater insight into your appeal.
- City, State and Country: the geographic breakdown of your audience in your top 20 cities, states and countries, and how it compares to that of the average Twitter audience. This can help inform both online and offline promotions, advertising campaigns, tours, personal appearances, PR and more.
“Celebrities and brands have unique needs when it comes to Twitter,” said Arnie Gullov-Singh, CEO of Adly. “With such large audiences, they need help prioritizing their inbound messages and optimizing their outbound activity to keep followers engaged. The first step is to understand and energize your most influential fans. Adly Analytics addresses this need.”
Adly Analytics also addresses some of the account security concerns faced by high profile Twitter users. Celebrities and brands are able to grant managers, agents and staff access to their Adly Analytics without sharing their Twitter passwords. This enables teams to glean meaningful audience insights that can inform future planning.
For instance, using Adly Analytics:
- Snoop Dogg (@SnoopDogg) knows that he has more Twitter fans in Texas than he has in New York. #AustinRocks.
- Jet Blue (@JetBlue) can see that 24 percent of its followers are fans of 50 Cent (@50cent). #MightWantAnUpgrade.
- ESPN (@espn) can see that 24 percent of their followers are fans of @BarackObama. #YesWeCan.
- Paris Hilton (@ParisHilton) knows she has more fans in common with Britney Spears (@BritneySpears) (2.1 million) than she does with Kim Kardashian (@KimKardashian) (1.7 million). #BlondsHaveMoreFun.
- Old Spice (@OldSpice) can see that 28 percent of its followers are fans of Charlie Sheen (@CharlieSheen). #FitForAWarlock.
- Taylor Swift (@TaylorSwift13) knows that 48 percent of her followers are fans of Katy Perry (@KatyPerry). #BlondeVs.Brunette.
- Paul Pierce (@PaulPierce34) knows that the only people that talk more about him than the Celtics fans do are the Lakers fans… #InYourHead.
- Whole Foods (@WholeFoods) can see that 23 percent of its followers are fans of Martha Stewart (@MarthStewart). #ItsAGoodThing.
- Cristiano Ronaldo (@Cristiano) knows that 40 percent of his followers are fans of Ricardo Izecson dos Santos Leite (@Kaka). #FriendlyCompetition.
- Giuliana Rancic (@GiulianaRancic) knows that her top followers are Justin Bieber (@JustinBieber) the world’s pop leader, and Barack Obama (@BarackObama) the #LeaderoftheFreeWorld.
- The New York Times (@NYTimes) can see that 29 percent of its followers are fans of CNN Breaking News (@CNNbrk). #NewsJunkies.
- Charlie Sheen (@CharlieSheen) knows that his top name-droppers are Ashton Kutcher (@aplusk), Sean ‘Diddy Dirty Money’ Combs (@IAmDiddy) and Jimmy Fallon (@JimmyFallon). #BigBoysofSocial.
- Fox News (@FoxNews) can see that the Huffington Post (@HuffingtonPost) is following them. #KeepingAnEyeOnTheCompetition.
- Shaquille O’Neal (@Shaq) knows that he’s the most followed athlete by the fans of @NikeBasketball. #WinOrGoHome.
- Nicole Sn00ki Polizzi (@Sn00ki) knows that she has gained 1.5 million users in the past 12 months. #OvernightSensation.
- Virgin America (@VirginAmerica) can see that 32 percent of its followers are fans of Southwest Air (@SouthwestAir). #LowCostCompetition.
- RevRun (@RevRunWisdom) knows that his most high-impact retweeters are Nick Cannon (@NickCannon), Tyrese Gibson (@Tyrese) and Questo of The Roots (@QuestLove). #Righteous.
Get started: Adly Analytics is available today to all Adly celebrities, and available by invitation to other celebrities as well as brands on Twitter.
Not in the Adly Network? Tweet us @Adly to let us know you want your Adly Analytics, or visit Adly.com/Analytics to complete the invite request form.
Already on Adly? Simply
- Log-in to your Adly account.
- Click on the new Audience tab on the right.
- Click on Top Mentions, Also Follows or any of the 12 data tabs. Enjoy!
About Ad.ly
Adly is a platform that monetizes celebrity distribution in social media. We make it easy for brands to connect with consumers via the most influential celebrities, athletes and artists in social media. Based in Beverly Hills, CA, Adly is backed by GRP Partners, Greycroft Partners and prominent angel investors. To learn more, visit http://Adly.com
Ad.ly Wants Your Business to Use Linked Data Too!
SEMANTICWEB.COM: Chris Testa explained at SemTech this week, a top celebrity can get some 15,000 clicks on a tweet, vs. about 400 on average for a top 3 newspaper tweet. Read the full story on SemanticWeb.com
Charlie Sheen to pitch products on Twitter, sets Guinness world record
Los Angeles Times: That news was followed by word that Sheen signed with Ad.ly, a Beverly Hills firm that writes messages from celebrities’ Twitter or Facebook accounts to endorse products or brands. The celebrities are paid for each message. Read the full story on LATimes.com.
Ad.ly: The Company Behind Charlie Sheen on Twitter
CNBC: But Sheen didn’t make this move on his own—a company called Ad.ly is responsible for Sheen’s move to the micro-blogging site. Read the full story on CNBC.com.
Celebrity Endorsements In 5 Simple Steps
As is often the case for companies with disruptive business models, we routinely get asked how celebrity endorsements work in social media and how Ad.ly works in particular.
First and foremost, Ad.ly makes it easy for brands to connect with consumers efficiently and at scale in social media via today’s top celebrities.
Why celebrities? It’s simple. With the rise of blogs and social media, people are the new publishers. And the people with the greatest scale (most fans & followers) are celebrities.
Ad.ly has a network of over 1,000 influential celebrities in social media. We match them with brands on a campaign-by-campaign basis to endorse products to their fans and followers.
We’ve developed our network through a combination of personal relationships and data mining to ensure that we work with celebrities who can consistently deliver efficient, scalable results for brands.
Celebrity Endorsements in 5 Simple Steps:
- Matching: Matching celebrities with brands is similar to matching media with brands. We make the match based on the brand’s campaign objectives and target audience. For example, a new product launch targeting moms and an acquisition program targeting teens would each require a different group of celebrities. We typically match a brand with 10-50 celebrities from the network, so that the brand can easily test to see which celebrities and which messages connect best with their target audiences.
- Creative: Building creative for celebrity endorsements is a challenge, as one has to balance the brand’s goals against the celebrities’ need to sound authentic. The good news is we do it for you. After running 24,000 endorsements, our in-house copywriting team has mastered the art of writing high performing creative.
- Pricing: Our pricing model is also very simple. It’s a flat fee per endorsement message, per celebrity, which currently ranges from a few hundred dollars to the low five figures (per celebrity). It is based on factors including the size of the celebrity’s fan base, the amount of engagement between the celebrity and their fans, and the prior performance of the celebrity’s endorsements.
- Execution: Executing a traditional endorsement program typically involves additional distribution costs for media and creative above and beyond the fees to the celebrity. With Ad.ly, brands get everything in a single package for one price and we handle the entire execution from start to finish. We make it simple.
- Measurement: Measuring a traditional endorsement program typically involves a brand spending well into the seven figures before knowing whether its working or not. With Ad.ly, brands can get started for as little as $50,000 and see within a day or two which celebrities and messages are delivering the best results.
Companies Seek Publicity from Celebrities
USA TODAY: Ad.ly hires well-known personalities to tweet on a company’s behalf. The Ad.ly tweets, which have disclaimers saying they’re promotional, can range from $200 to $10,000 per update. Read the full story on USAToday.com.
Doing Social at Scale: Ad.ly in 2011
We’re happy to report that 2010 ended with a bang!
The more success advertisers achieve in social media, the more budget they are happy to commit — and the Q4 holiday season bore this out.
Many thanks to everyone who helped make it happen.
Going forward: As we enter 2011, we are singularly focused on helping brand advertisers connect with consumers through celebrity endorsements in social media.
We have therefore updated our fan / follower minimum to 25,000 for Twitter and MySpace accounts.
Here’s why: Advertisers pick the Ad.ly Influencers they want to work with based on a number of factors: personal brand, fan / follower reach and more.
And for the most part, they select celebrities, athletes and artists that have the ability to inspire engagement with millions of passionate fans and followers.
(See Khloe Kardashian endorsing Old Navy or Lamar Odom endorsing Jay-Z’s book release treasure hunt on Bing.)
What this means: If you are an Ad.ly Influencer with fewer than 25,000 fans / followers, we have taken you out of market until such time as you reach the new minimum on at least one network.
We understand that the new count may be out of reach for you — at least in the near term — and we apologize for the disappointment that may cause.
We hope you will agree that it is better to have a clear understanding of how advertisers’ needs have evolved, as well as realistic expectations for how that impacts your earning potential with Ad.ly.
Please email us at [email protected] with any questions.
Panel Cites Brand Success with Social Media
DIGIDAY DAILY: Computer-maker Dell, smartphone brand BlackBerry and automaker Toyota are primary examples of companies that best used social media to target an audience and generate large returns on their campaign efforts by properly engaging their audience, according to a panel at the DIGIDAY: TARGET conference in Los Angeles on Monday. Read the full story on DIGIDAY DAILY.
Doubling Down on Celebrity Endorsements
You may have noticed a few changes to our site. As we grow into our 2nd year, we are doubling down on our initial strategy — connecting brands to consumers via the top influencers in social media.
In fact, we are fine-tuning our focus on scalable, easy-to-execute endorsements from celebrities, artists, athletes and experts who are highly engaged with their audiences on Twitter, etc.
We believe that they are a driving force in social media, creating the lion’s share of the content that attracts consumers in the first place and keeps them coming back.
That’s why this week we are reaching out to a number of developers to let them know that we are winding down our API.
As a start-up, we must focus our energy and resources on our core business – where we are seeing the greatest growth and opportunity.
What this means:
We will continue to serve ads to the apps that use our API for the next 30 days — until Wednesday, Dec. 15, 2010. Thereafter, our API will be turned-off, and no more ads will be served to those apps. We will issue developers their final payment for ads displayed (via check or PayPal) on Friday, Dec. 31, 2010.
We have stopped accepting new ad buys for the API, as we have enough ads to fulfill the inventory allotted us over the next 30 days. Longer-term buyers are being migrated over to our Celebrity Network.
As we are communicating one-on-one this week with developers, we regret any disruption or disappointment this may cause, and we genuinely appreciate the time and effort that folks put into working with our API.