ADLY DEBUTS ADLY ANALYTICS

Influencer Dashboard Helps Brands and Celebrities

Understand their Fans

Beverly Hills – Adly, a platform that monetizes celebrity distribution in social media, today announced the beta launch of its complimentary brand and celebrity influencer dashboard, Adly Analytics.

Now in testing with Adly’s top celebrities, Adly Analytics is designed to help top influencers manage and grow their audiences on Twitter. The simple, secure dashboard provides brands and celebrities with audience demographics and reveals:

– Top Mentions: which top influencers and fans are messaging you, mentioning you, and retweeting your content, so that you never miss a chance to engage.

– Also Follows: which other celebrities and brands your fans also follow, and how many fans you share in common, to better understand your fans’ interests. (We also reveal audience cross-over: how many of your fans are following a given influencer, and how many of their fans are following you.)

– Top Followers: which influencers are following you, and who your “Mega Fans” are (the ones with the greatest reach and potential influence) to better focus your attention.

– Follower Growth: the increase or decrease in your audience over time –- essential feedback that helps you manage your approach.

– Gender: the gender breakdown of your audience, and how it compares to that of the average Twitter audience, for greater insight into your appeal.

– City, State and Country: the geographic breakdown of your audience in your top 20 cities, states and countries, and how it compares to that of the average Twitter audience. This can help inform both online and offline promotions, advertising campaigns, tours, personal appearances, PR and more.

“Celebrities and brands have unique needs when it comes to Twitter,” said Arnie Gullov-Singh, CEO of Adly. “With such large audiences, they need help prioritizing their inbound messages and optimizing their outbound activity to keep followers engaged. The first step is to understand and energize your most influential fans. Adly Analytics addresses this need.”

Adly Analytics also addresses some of the account security concerns faced by high profile Twitter users. Celebrities and brands are able to grant managers, agents and staff access to their Adly Analytics without sharing their Twitter passwords. This enables teams to glean meaningful audience insights that can inform future planning.

For instance, using Adly Analytics:

– Snoop Dogg (@SnoopDogg) knows that he has more Twitter fans in Texas than he has in New York. #AustinRocks.

– Jet Blue (@JetBlue) can see that 24 percent of its followers are fans of 50 Cent (@50cent). #MightWantAnUpgrade.

– ESPN (@espn) can see that 24 percent of their followers are fans of @BarackObama. #YesWeCan.

– Paris Hilton (@ParisHilton) knows she has more fans in common with Britney Spears (@BritneySpears) (2.1 million) than she does with Kim Kardashian (@KimKardashian) (1.7 million). #BlondsHaveMoreFun.

– Old Spice (@OldSpice) can see that 28 percent of its followers are fans of Charlie Sheen (@CharlieSheen). #FitForAWarlock.

– Taylor Swift (@TaylorSwift13) knows that 48 percent of her followers are fans of Katy Perry (@KatyPerry). #BlondeVs.Brunette.

– Paul Pierce (@PaulPierce34) knows that the only people that talk more about him than the Celtics fans do are the Lakers fans… #InYourHead.

– Whole Foods (@WholeFoods) can see that 23 percent of its followers are fans of Martha Stewart (@MarthStewart). #ItsAGoodThing.

– Cristiano Ronaldo (@Cristiano) knows that 40 percent of his followers are fans of Ricardo Izecson dos Santos Leite (@Kaka). #FriendlyCompetition.

– Giuliana Rancic (@GiulianaRancic) knows that her top followers are Justin Bieber (@JustinBieber) the world’s pop leader, and Barack Obama (@BarackObama) the #LeaderoftheFreeWorld.

– The New York Times (@NYTimes) can see that 29 percent of its followers are fans of CNN Breaking News (@CNNbrk). #NewsJunkies.

– Charlie Sheen (@CharlieSheen) knows that his top name-droppers are Ashton Kutcher (@aplusk), Sean ‘Diddy Dirty Money’ Combs (@IAmDiddy) and Jimmy Fallon (@JimmyFallon). #BigBoysofSocial.

– Fox News (@FoxNews) can see that the Huffington Post (@HuffingtonPost) is following them. #KeepingAnEyeOnTheCompetition.

– Shaquille O’Neal (@Shaq) knows that he’s the most followed athlete by the fans of @NikeBasketball. #WinOrGoHome.

– Nicole Sn00ki Polizzi (@Sn00ki) knows that she has gained 1.5 million users in the past 12 months. #OvernightSensation.

– Virgin America (@VirginAmerica) can see that 32 percent of its followers are fans of Southwest Air (@SouthwestAir). #LowCostCompetition.

– RevRun (@RevRunWisdom) knows that his most high-impact retweeters are Nick Cannon (@NickCannon), Tyrese Gibson (@Tyrese) and Questo of The Roots (@QuestLove). #Righteous.