Press Releases | Adly - Celebrity Endorsements in Social Media

Introducing Adly Analytics! (beta)

By admin on Friday, July 8th, 2011

P R E S S R E L E A S E

ADLY DEBUTS ADLY ANALYTICS

Influencer Dashboard Helps Brands and Celebrities

Understand their Fans

Beverly Hills – Adly, a platform that monetizes celebrity distribution in social media, today announced the beta launch of its complimentary brand and celebrity influencer dashboard, Adly Analytics.

Now in testing with Adly’s top celebrities, Adly Analytics is designed to help top influencers manage and grow their audiences on Twitter. The simple, secure dashboard provides brands and celebrities with audience demographics and reveals:

– Top Mentions: which top influencers and fans are messaging you, mentioning you, and retweeting your content, so that you never miss a chance to engage.

– Also Follows: which other celebrities and brands your fans also follow, and how many fans you share in common, to better understand your fans’ interests. (We also reveal audience cross-over: how many of your fans are following a given influencer, and how many of their fans are following you.)

– Top Followers: which influencers are following you, and who your “Mega Fans” are (the ones with the greatest reach and potential influence) to better focus your attention.

– Follower Growth: the increase or decrease in your audience over time –- essential feedback that helps you manage your approach.

– Gender: the gender breakdown of your audience, and how it compares to that of the average Twitter audience, for greater insight into your appeal.

– City, State and Country: the geographic breakdown of your audience in your top 20 cities, states and countries, and how it compares to that of the average Twitter audience. This can help inform both online and offline promotions, advertising campaigns, tours, personal appearances, PR and more.

“Celebrities and brands have unique needs when it comes to Twitter,” said Arnie Gullov-Singh, CEO of Adly. “With such large audiences, they need help prioritizing their inbound messages and optimizing their outbound activity to keep followers engaged. The first step is to understand and energize your most influential fans. Adly Analytics addresses this need.”

Adly Analytics also addresses some of the account security concerns faced by high profile Twitter users. Celebrities and brands are able to grant managers, agents and staff access to their Adly Analytics without sharing their Twitter passwords. This enables teams to glean meaningful audience insights that can inform future planning.

For instance, using Adly Analytics:

– Snoop Dogg (@SnoopDogg) knows that he has more Twitter fans in Texas than he has in New York. #AustinRocks.

– Jet Blue (@JetBlue) can see that 24 percent of its followers are fans of 50 Cent (@50cent). #MightWantAnUpgrade.

– ESPN (@espn) can see that 24 percent of their followers are fans of @BarackObama. #YesWeCan.

– Paris Hilton (@ParisHilton) knows she has more fans in common with Britney Spears (@BritneySpears) (2.1 million) than she does with Kim Kardashian (@KimKardashian) (1.7 million). #BlondsHaveMoreFun.

– Old Spice (@OldSpice) can see that 28 percent of its followers are fans of Charlie Sheen (@CharlieSheen). #FitForAWarlock.

– Taylor Swift (@TaylorSwift13) knows that 48 percent of her followers are fans of Katy Perry (@KatyPerry). #BlondeVs.Brunette.

– Paul Pierce (@PaulPierce34) knows that the only people that talk more about him than the Celtics fans do are the Lakers fans… #InYourHead.

– Whole Foods (@WholeFoods) can see that 23 percent of its followers are fans of Martha Stewart (@MarthStewart). #ItsAGoodThing.

– Cristiano Ronaldo (@Cristiano) knows that 40 percent of his followers are fans of Ricardo Izecson dos Santos Leite (@Kaka). #FriendlyCompetition.

– Giuliana Rancic (@GiulianaRancic) knows that her top followers are Justin Bieber (@JustinBieber) the world’s pop leader, and Barack Obama (@BarackObama) the #LeaderoftheFreeWorld.

– The New York Times (@NYTimes) can see that 29 percent of its followers are fans of CNN Breaking News (@CNNbrk). #NewsJunkies.

– Charlie Sheen (@CharlieSheen) knows that his top name-droppers are Ashton Kutcher (@aplusk), Sean ‘Diddy Dirty Money’ Combs (@IAmDiddy) and Jimmy Fallon (@JimmyFallon). #BigBoysofSocial.

– Fox News (@FoxNews) can see that the Huffington Post (@HuffingtonPost) is following them. #KeepingAnEyeOnTheCompetition.

– Shaquille O’Neal (@Shaq) knows that he’s the most followed athlete by the fans of @NikeBasketball. #WinOrGoHome.

– Nicole Sn00ki Polizzi (@Sn00ki) knows that she has gained 1.5 million users in the past 12 months. #OvernightSensation.

– Virgin America (@VirginAmerica) can see that 32 percent of its followers are fans of Southwest Air (@SouthwestAir). #LowCostCompetition.

– RevRun (@RevRunWisdom) knows that his most high-impact retweeters are Nick Cannon (@NickCannon), Tyrese Gibson (@Tyrese) and Questo of The Roots (@QuestLove). #Righteous.

SemTech 2011 Breaking Conference News

By admin on Monday, May 23rd, 2011

SemTech 2011: Ad.ly Inc.’s Director of Engineering, Chris Testa will lead a session entitled, “How Hollywood Learned to Love the Semantic Web” on how to put Linked Data to work. Read the full story on SemTech 2011

The 10 Most Influential Athletes On Twitter

By admin on Wednesday, May 4th, 2011

Adly Reveals the Top 10 Most Influential Athletes On Twitter

Professional Skateboarder Ryan Sheckler Drives the Most Consumer Traffic to Brand Advertisers’ Sites, Followed Closely by the Boston Celtic’s Paul Pierce

Beverly Hills, CA – May 4, 2011 – Adly, which runs celebrity endorsements in social media, today revealed the top 10 most influential athletes on Twitter.

According to the Q1 Adly Consumer Influence Index, the athlete that drives the most consumer visits to brands’ sites is professional skateboarder Ryan Sheckler, followed closely by Paul Pierce of the Boston Celtics. Lamar Odom of the LA Lakers and Olympic Speedskater Apolo Anton Ohno are tied for third, followed by Nick Swisher of the New York Yankees.

“Twitter’s dramatic growth over the past 12 months is due in large part to it’s adoption by athletes and artists — who bring millions of passionate fans with them to the social web,” said Arnie Gullov-Singh, CEO, Adly, Inc. “These celebrities create the lion’s share of the content that people want. They are the new ‘Prime Time’ in digital media.”

Throughout Q1, Adly athletes cemented their roles as tastemakers in media & entertainment, consumer electronics and more. The following athletes drove the most visits to brands’ sites, videos, apps and more:

1. Ryan Sheckler — Professional Skateboarder — 1,825,676 Followers
Find Ryan on Twitter at: http://twitter.com/RyanSheckler

2. Paul Pierce — Boston Celtics, NBA — 1,818,226 Followers
Find Paul on Twitter at: http://twitter.com/paulpierce34

3. Lamar Odom — LA Lakers, NBA — 1,427,831 Followers
Find Lamar on Twitter at: http://twitter.com/RealLamarOdom

4. Apolo Anton Ohno — Olympic Speedskater, USA – 252,889 Followers
Find Apolo on Twitter at: http://twitter.com/ApoloOhno

5. Nick Swisher — New York Yankees, MLB — 1,319,996 Followers
Find Nick on Twitter at: http://twitter.com/NickSwisher

6. Jalen Rose –- Phoenix Suns, Retired, NBA –- 296,382 Followers
Find Jalen on Twitter at: http://twitter.com/JALENROSE

7. Steven Jackson — St. Louis Rams, NFL – 68,688 Followers
Find Steven on Twitter at: http://twitter.com/sj39

8. Kirk Morrison — Jacksonville Jaguars, NFL – 363,962 Followers
Find Kirk on Twitter at: http://twitter.com/kirkmorrison5

9. Darnell Docket — Arizona Cardinals, NFL — 66,341 Followers.
Find Darnell on Twitter at: http://twitter.com/ddockett

10. Shaun Phillips — San Diego Chargers, NFL – 424,864 Followers
Find Shaun on Twitter at: http://twitter.com/ShaunPhillips95

About the Ad.ly Consumer Influence Index
The Adly Consumer Influence Index ranks celebrities in the Adly Influencer Network by a variety of factors to identify the most effective endorsers over a given period of time, in a particular vertical market or a specific demographic. It uses Adly’s proprietary internal ranking system to normalize performance data and establish ‘celebrity averages’ for a variety of engagement and performance indicators.

The debut issue revealed the most influential celebrities on Twitter overall during Q4, 2010, including Lauren Conrad, Kim Kardashian, Khloe Kardashian, Snoop Dogg and more.

About Ad.ly
Adly runs celebrity endorsements in social media. It helps brands connect with consumers via the most influential celebrities, athletes and artists on today’s most popular platforms. Based in Beverly Hills, CA, Adly is backed by GRP Partners, Greycroft Partners and prominent angel investors. To learn more, visit http://ad.ly.

Contact:
Krista Thomas
VP Marketing, Adly
Krista@Adly.com and 415.202.3523

"Sugar" Shane Mosley Brings the Boxing Battle of the Decade to Twitter

By admin on Tuesday, March 22nd, 2011

Boxer "Sugar" Shane Mosley fights Manny Pacquiao on May 7, 2011 at the MGM Grand in Las Vegas, Nevada.

Beverly Hills, CA – March 22, 2011 – Boxer “Sugar” Shane Mosley has taken to Twitter to start a pre-fight battle with rival Manny Pacquiao through a series of witticisms on Twitter.

Boxing fans can follow the fray via @SugarShaneM on Twitter or by searching for #SugarTime at Search.Twitter.com. The first salvo has already been fired.

“Fans want the story behind the fight, and I’m here to give it to them — unfiltered, unedited and in its purest form” said Shane Mosley. “I’m using Twitter to let my fans know exactly how I feel about Pacquiao… It’s #SugarTime.”

The pre-battle rattle was conceived with the help of Adly, which advised Shane Mosley, Untouchable J Productions and Introspect Entertainment on the best ways to leverage social media to engage fans on Twitter leading up to the epic match.

Adly, Untouchable J Productions and Introspect Entertainment are already in discussion with brands that want to work with Shane Mosley for endorsements on Twitter.

“For the first time, fans are part of the pre-fight battle of wits and can directly connect with the world’s top boxers on Twitter,” said Arnie Gullov-Singh, CEO, Adly “Shane could win this fight before it even starts, and brands want to associate themselves with this moment in history.”

The highly anticipated bout between Shane Mosley and Manny Pacquiao takes place on May 7, 2011 at the MGM Grand, and is available pay-per-view on Showtime.

“Sugar” Shane Mosley is the winner of world titles in three weight divisions, and the former WBA Welterweight Super Champion. Manny Pacquiao is the reigning World Boxing Organization (WBO) welterweight world champion and the International Boxing Organization (IBO) junior welterweight champion.

I need to tell the world how I feel about @CongMP …no more Mr Nice Guy…. it’s #sugartimeless than a minute ago via webShane Mosley
SugarShaneM

About Untouchable J Productions

Untouchable J Productions is a TV film production company, and is the parent company to Everyday Rich and Ruthless “ERAR” clothing. It is headquartered out of Los Angeles, CA.

About Introspect Entertainment

Introspect Entertainment is a multi-dimensional management and entertainment company that focuses on music, television, film, sports and branding.

About Adly

Adly runs celebrity endorsements in social media. It helps brands connect with consumers via the most influential celebrities, athletes and artists on today’s most popular platforms. Based in Beverly Hills, CA, Adly is backed by GRP Partners, Greycroft Partners and prominent angel investors. To learn more, visit http://adly.com.

Introducing the Adly Consumer Influence Index

By admin on Tuesday, January 11th, 2011

P R E S S R E L E A S E

ADLY DEBUTS CONSUMER INFLUENCE INDEX; NAMES LAUREN CONRAD THE MOST INFLUENTIAL CELEBRITY ONLINE

Top 10 List Reveals Which Celebrities Drive the Most Consumer Traffic to Brand Advertisers’ Sites

Beverly Hills, CA – January 11, 2011 – Adly, which runs celebrity endorsements in social media, today announced the debut of its Consumer Influence Index.

The index – a top 10 list revealing which celebrities drive the most consumer traffic to advertisers’ sites – ranks Lauren Conrad as the most influential celebrity online for Q4, 2010 – followed by Kim Kardashian, Khloe Kardashian, and then rapper Snoop Dogg.

“If people are the new publishers, then people are also the future of advertising, and celebrities are the new ‘prime time’,” said Arnie Gullov-Singh, CEO, Adly, Inc. “That’s why we define influence as the ability to get people to visit places on the Web. This simple metric is essential to social media marketing. It’s how brands will decide where to spend their money.”

During the Q4 holiday shopping season, top Adly celebrities distinguished themselves as tastemakers in entertainment, fashion, consumer electronics and more. The following celebrities drove the most consumer traffic to advertisers’ campaign landing pages, Q4 holiday promotions and more:

1.) Lauren Conrad – 9.4 times Adly’s celebrity average
2.) Kim Kardashian – 8.7 times Adly’s celebrity average
3.) Khloe Kardashian – 8.5 times Adly’s celebrity average
4.) Snoop Dogg – 8.2 times Adly’s celebrity average
5.) Kourtney Kardashian – 7.9 times Adly’s celebrity average
6.) Paul Pierce – 7.9 times Adly’s celebrity average
7.) Michael Ian Black – 7.4 times Adly’s celebrity average
8.) Jenny McCarthy – 7.3 times Adly’s celebrity average
9.) Lamar Odom – 7.0 times Adly’s celebrity average
10.) Mark Cuban – 7.0 times Adly’s celebrity average

About the Adly Consumer Influence Index
The Adly Consumer Influence Index ranks celebrities in the Adly Influencer Network by a variety of factors to identify the most effective endorsers over a given period of time, in a particular vertical market, or in a specific demographic, etc. It uses Adly’s proprietary internal ranking system to normalize performance data and establish ‘celebrity averages’ for a variety of engagement and performance indicators.

About Adly
Adly runs celebrity endorsements in social media. We help brands connect with consumers via today’s most influential celebrities, athletes and artists on Facebook, Twitter and more. Adly is pioneering the celebrity endorsement market in digital media, tapping the $50 billion global spend on endorsements as well as the $35 billion global spend in digital advertising. In just 15 months, we have run 20,000 endorsements for 150 top brands. Based in Beverly Hills, we have raised over $6 million in venture capital from GRP Partners, Greycroft Partners and prominent angel investors.

Adly Receives $5 Million Equity Investment and Appoints Industry Heavyweight Arnie Gullov-Singh as CEO

By admin on Wednesday, May 12th, 2010

LOS ANGELES, May 12 /PRNewswire/ — Adly, a startup company dedicated to in-stream advertising, announced today that the company has completed a $5 million round of equity funding led by GRP Partners, and includes new investments from Greycroft Partners and Matt Coffin (the founder of LowerMyBills). In addition, Adly has also appointed Arnie Gullov-Singh as its CEO.

(Logo: http://www.newscom.com/cgi-bin/prnh/20100512/LA03051LOGO )

Gullov-Singh was previously EVP of product, technology and operations at News Corp’s Fox Audience Network, a group he co-founded 4 years ago and helped grow into one of the 5 largest display advertising networks in the US. During his tenure he built large scale platforms for targeting and self serve advertising, and also led the acquisition and integration of advertising technology startup Strategic Data Corp.

“Adly has experienced tremendous demand for our product and has put in place a very strong investor and management team to meet the growth challenges of the next few years,” said Sean Rad, Founder & President of Adly. “When I first met Arnie, I immediately knew that he would be the perfect person to help scale our company.”

Adly’s advertising platform enables marketers to pay influential content creators and publishers to send out targeted messages to their followers in the stream. The company employs proprietary algorithms to match advertisements to publishers based on a combination of marketer objectives, publisher content and user feedback.

“The stream sits at the intersection of demand generation and demand fulfillment,” said Gullov-Singh. “It’s becoming the starting point for users to discover new products and services, which makes it extremely attractive for marketers. I looked at the Adly data and knew that I wanted to be part of this exciting growth story.”

“The number one determinant of a startup’s success is the management team. When Sean suggested that we bring Arnie on board it was a no-brainer,” added Mark Suster, Partner at GRP Partners. “He’s built systems like this at scale before. We’re thrilled to have him as part of the team.”

Adly enables marketers to buy ads via its self serve platform at http://www.ad.ly, catering to local and performance advertisers, as well as via its national sales team, servicing the major digital agencies.

“Adly has done a terrific job getting influential marketers and content creators to use its platform,” said Dana Settle, Partner at Greycroft Partners. “Of all the approaches out there, Adly’s model is getting the most traction in the marketplace.”

For more information, please visit Adly.

About Adly

Adly provides a platform for placing targeted advertising in the stream. Adly connects marketers with over 70,000 influential content creators to distribute targeted ads to over 45 million users in the stream.