NECN.COM: What does Paul Pierce have in common with New York Yankee outfielder Nick Swisher and pro skateboarder Ryan Sheckler? Read the full story on NECN.com.
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Jocks That Rock on Product Tweets
By Krista Thomas on Wednesday, May 4th, 2011PORTFOLIO.COM: If someone is really nuts about professional skateboarder Ryan Sheckler, chances are that fan is among the 1.8 million-plus who follow the athlete on Twitter. Read the full story on Portfolio.com.
Who Are the Most Influential Athletes on Twitter?
By Krista Thomas on Wednesday, May 4th, 2011POPEATER.COM: When it comes to having influence on Twitter, the secret to success for athletes is being awesome at a really cool sport (like skateboarder Ryan Sheckler). Read the full story on Popeater.com.
The 10 Most Influential Athletes On Twitter
By Krista Thomas on Wednesday, May 4th, 2011Adly Reveals the Top 10 Most Influential Athletes On Twitter
Professional Skateboarder Ryan Sheckler Drives the Most Consumer Traffic to Brand Advertisers’ Sites, Followed Closely by the Boston Celtic’s Paul Pierce
Beverly Hills, CA – May 4, 2011 – Adly, which runs celebrity endorsements in social media, today revealed the top 10 most influential athletes on Twitter.
According to the Q1 Adly Consumer Influence Index, the athlete that drives the most consumer visits to brands’ sites is professional skateboarder Ryan Sheckler, followed closely by Paul Pierce of the Boston Celtics. Lamar Odom of the LA Lakers and Olympic Speedskater Apolo Anton Ohno are tied for third, followed by Nick Swisher of the New York Yankees.
“Twitter’s dramatic growth over the past 12 months is due in large part to it’s adoption by athletes and artists — who bring millions of passionate fans with them to the social web,” said Arnie Gullov-Singh, CEO, Adly, Inc. “These celebrities create the lion’s share of the content that people want. They are the new ‘Prime Time’ in digital media.”
Throughout Q1, Adly athletes cemented their roles as tastemakers in media & entertainment, consumer electronics and more. The following athletes drove the most visits to brands’ sites, videos, apps and more:
1. Ryan Sheckler — Professional Skateboarder — 1,825,676 Followers
Find Ryan on Twitter at: http://twitter.com/RyanSheckler
2. Paul Pierce — Boston Celtics, NBA — 1,818,226 Followers
Find Paul on Twitter at: http://twitter.com/paulpierce34
3. Lamar Odom — LA Lakers, NBA — 1,427,831 Followers
Find Lamar on Twitter at: http://twitter.com/RealLamarOdom
4. Apolo Anton Ohno — Olympic Speedskater, USA – 252,889 Followers
Find Apolo on Twitter at: http://twitter.com/ApoloOhno
5. Nick Swisher — New York Yankees, MLB — 1,319,996 Followers
Find Nick on Twitter at: http://twitter.com/NickSwisher
6. Jalen Rose –- Phoenix Suns, Retired, NBA –- 296,382 Followers
Find Jalen on Twitter at: http://twitter.com/JALENROSE
7. Steven Jackson — St. Louis Rams, NFL – 68,688 Followers
Find Steven on Twitter at: http://twitter.com/sj39
8. Kirk Morrison — Jacksonville Jaguars, NFL – 363,962 Followers
Find Kirk on Twitter at: http://twitter.com/kirkmorrison5
9. Darnell Docket — Arizona Cardinals, NFL — 66,341 Followers.
Find Darnell on Twitter at: http://twitter.com/ddockett
10. Shaun Phillips — San Diego Chargers, NFL – 424,864 Followers
Find Shaun on Twitter at: http://twitter.com/ShaunPhillips95
About the Ad.ly Consumer Influence Index
The Adly Consumer Influence Index ranks celebrities in the Adly Influencer Network by a variety of factors to identify the most effective endorsers over a given period of time, in a particular vertical market or a specific demographic. It uses Adly’s proprietary internal ranking system to normalize performance data and establish ‘celebrity averages’ for a variety of engagement and performance indicators.
The debut issue revealed the most influential celebrities on Twitter overall during Q4, 2010, including Lauren Conrad, Kim Kardashian, Khloe Kardashian, Snoop Dogg and more.
About Ad.ly
Adly runs celebrity endorsements in social media. It helps brands connect with consumers via the most influential celebrities, athletes and artists on today’s most popular platforms. Based in Beverly Hills, CA, Adly is backed by GRP Partners, Greycroft Partners and prominent angel investors. To learn more, visit http://ad.ly.
Contact:
Krista Thomas
VP Marketing, Adly
Krista@Adly.com and 415.202.3523
QA Automation Engineer – Beverly Hills CA
By Krista Thomas on Thursday, April 28th, 2011The role: QA Automation Engineer
The area: Testing/QA
The location: Adly HQ, Beverly Hills, CA.
Adly’s automation engineer will guarantee that our company’s software works every time for every user while scaling to the highest levels. We tackle huge technical challenges that push the limits of computer science. Our team is a collaborative startup team that uses a weekly deployment schedule gated by continuous integration of unittests and system-level Selenium tests.
The engineering team at Adly supports the highest profile Twitter & Facebook accounts by providing insights into their follower’s demographics and revenue generating opportunities.
You are a software development engineer who is skilled in Quality Assurance processes and testing methodologies. Your abilities include developing suites of automated tests for server and client side applications. You are self starting, creative, driven, and able to work in a fast paced environment.
Responsibilities:
– Design and develop automated test case suites.
– Execute and maintain the suite of automated test cases.
– Provide thorough documentation of testing results.
– Design and develop test applications, integrate them into continuous integration for use in software product verification.
Requirements:
– BS or MS in Computer Science or equivalent (PhD a plus).
– At least 4 years of relevant industry experience. Experience with Python, HTML stack including JavaScript, and Selenium.
– Knowledge of git branching workflows, must be comfortable with using github, branching & merging.
– Knowledge of networking and Linux environments including the continuous integration server Jenkins (based off of Hudson).
– Knowledge of mobile devices, iOS and Android platforms and their interfaces a plus.
Qualified candidates should send a resume and cover letter to Jobs@Adly.com. Thanks!
Adly goes to the Variety Summit at Digital Hollywood
By Krista Thomas on Wednesday, April 27th, 2011
We’re thrilled to be part of the Variety Entertainment & Technology Summit at Digital Hollywood next week.
It takes place at the Marina Del Rey Ritz-Carlton on Monday, May 2, and we hope to see you there!
Adly CEO Arnie Gullov-Singh will be a panelist on the 12 noon – 12:45 p.m. session called: Advertising and Marketing Roundtable: What Are the Secrets to Social Media Campaign Success?
Moderator: Michael Kassan, CEO and Chairman of MediaLink LLC
Panelists:
– David Lang, President of Mindshare Entertainment, North America
– Arnie Gullov-Singh, CEO, Adly
– David Eastman, CEO of North America/Worldwide Director of Digital at JWT
– Manny Anekal, Global Director of Brand Advertising at Zynga
– Jordan Glazier, President and CEO of Eventful
– Vince Broady, CEO and Co-Founder of thisMoment, Inc.
No ticket? You can still buy one here.
The Ritz-Carlton is at 4375 Admiralty Way, Marina del Rey, CA 90292
Tweeting a Mean Fortune
By Krista Thomas on Friday, April 15th, 2011TIMES OF INDIA: Arnie Gullov-Singh is the man who monetized celebrity tweets and pulled off some seemingly impossible and pricey endorsement deals. He has fast become the darling of Hollywood. Read the full story in the Times of India.
On Twitter, Celebrities Cut Through the Noise
By Krista Thomas on Friday, April 15th, 2011Twitter is on a tear, growing at break-neck speed to 155 Million tweets per day. See their Q1 report below.
Adly helps Marketers cut through the noise and connect with consumers via the most influential artists and athletes online.
We’re thrilled to be a value driver on the Twitter ecosystem.
Adly by the numbers:
– 24,000 endorsements to date
– 1,000 celebs in our network
– 150 brands, including Microsoft, NBC, Sony, Old Navy, Hyatt & more.
– Avg. campaign size $50K – $75K
– Avg. 6 – 12 celebs
– Avg. 49,000 visits / clicks
– Avg. $1 – to – $2 CPC
Been playing with numbers. Big Q1 for Twitter… 41% increase in Tweets per day. 38% increase in Tweets per day in US. [1/5]less than a minute ago via web 
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There was a 52% increase in monthly Twitter account signups from December to March — with 57% increase in the US. [2/5]less than a minute ago via web Favorite Retweet ReplyTwitter Comms
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Mobile growth on Twitter was big. There was a 50% increase in monthly unique mobile signups. [3/5]less than a minute ago via web Favorite Retweet ReplyTwitter Comms
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Oh and – not a Q1 stat – but noticed that we’re now at 155 million Tweets per day, up from 55 million at this time last year. [5/5]less than a minute ago via web Favorite Retweet ReplyTwitter Comms
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Is Social Media Too Engaging for its Own Good?
By Krista Thomas on Monday, April 11th, 2011ADVERTISING AGE: As someone who has been tasked with monetizing social media continuously since 2005, the single most important thing I’ve learned is this…. Read the full story on AdAge.com.
Who Pays Charlie Sheen? Ask Ad.ly
By Krista Thomas on Friday, April 8th, 2011CNN: Sean Rad started the company in 2009 based on the idea of using Twitter to form a marketing connection between celebrities, with their legions of followers, and companies vying for the attention of those consumers. Read the full story on CNN.