Twitter looks to cash in on TV-related tweets overseas

Network World: - "Overseas television chatter is immensely valuable to Twitter," said Walter Delph, CEO of Adly, an online ad platform that tracks conversations to connect brands with celebrities.

With organic social reach plummeting, celebrity tie-ins gain importance

Mobile Marketer: - The potential for brands in pairing mobile with celebrity endorsements is not only significant – think Samsung’s win with Ellen DeGeneres’ Oscars' selfie – but also increasingly important as brands’ organic reach on social continues to nose-dive.


AP: - Adly CEO Walter Delph's advice to Olympians: "Grab the followers, grab the volume now because that is the best opportunity."

Infographic: A Social Report Card on Celebrities in Super Bowl Ads

Social Media Monthly: - A Social Report Card on Celebrities in Super Bowl Ads By Walter Delph

Mobile wins for Super Bowl XLVIII social engagement, takes backseat in TV ads

Mobile Marketer: - While brands such as Mars and Procter & Gamble nailed creating mobile-specific social content in real-time during Sunday’s Super Bowl game, incorporating the medium into the $4 million TV ad continued to be a massive missed opportunity.

Blurring The Lines Between Stores And Web

Supply Chain Brain: - Call it the Holiday Retailing Death Match: Team Black Friday versus Team Cyber Monday. Brick-and-mortar versus e-commerce sales. Physical stores pitted against the power of the internet.

Walter Delph: The New Social Advocacy

C-Suite Quarterly: - Adly CEO Walter Delph describes how a little star power goes a long way in today’s connected social media.

Target leads mass merchants in driving holiday strategy via Twitter

Mobile Commerce Daily: - Retailers will utilize trending tweets and hashtags such as #blackfriday #cybermonday #deals and #earlybirdspecials to incorporate in their social media posts to reach a broader engaged audience beyond their followers,” said Walter Delph, CEO of Adly, Los Angeles.

How Brands Boost Shipping Via Social

Bloomberg: - Adly CEO Walter Delph discusses strategies Brands should be employing in social media during Black Friday and Cyber Monday

Smartphone apps for last minute pre-shopping

Reuters: - Exploring the role of social media in the wake of Black Friday.

How Apps and Social Media Will Color Black Friday

CMSWIRE: - Social media and mobile applications reportedly have an outsize influence on shopping behavior — Marrying online and offline experiences maybe the key, according to reports from Adly and Cisco.

Retailers are taking to targeting customers over social media sites for 2013′s Black Friday.

CBS Local: - As stores plan to open their doors for the busiest shopping day of the year, a number of companies are hoping to get a jump on the competition through social media.

Know Your Limits Says COO/CFO and Mother of Two

Women 2.0: - Adly CFO/COO Ronette Kite says to listen to what other working moms are doing, but at the end of the day, do what works for you.

Hunt for ways to make money from the hashtag

Financial Times: - From paying for products with a tweet to marketing goods to celebrity couples’ Twitter conversations, other companies are exploring ways to make money on the messaging platform

Want Celeb Endorsement on Twitter? Follow Adly

FOXBUSINESS.COM: - Gabrielle Karol speaks to Adly CEO, Walter Delph about the power of celebrity hyper-engagement in social media and leveraging it promote brands.

Floyd Mayweather Fans Versus Cristiano Ronaldo Fans On Social Media

FORBES.COM: - Adly provides audience insights of Cristiano Ronaldo and Floyd Mayweather in social media and identifies which brands, verticals with which their fans are most aligned.

Tech Building Brands With Celebrity Star Power

BLOOMBERG.COM: (VIDEO) - Walter Delph, CEO at examines the trend of tech companies relying on celebrities to build their brand and connect with consumers. He speaks on Bloomberg Television's "Bloomberg West."

Funding daily roundup: Games, tunes, e-commerce, call centers, and ads

VENTUREBEAT.COM: Social advertising company Adly raised $2 million in additional funding from GRP Partners and Siemer Ventures. Read more at

Adly Garners $2 Million in Additional Funding

BULLDOGREPORTER.COM: Adly (, a social advertising platform that leverages the most influential people in social media, has raised $2 million in additional funding from GRP Partners and Siemer Ventures.

Adly Confirms Funding

SOCALTECH.COM: Los Angeles-based social, celebrity advertising startup Adly confirmed the company's recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures.

Adly Raises $2M More As It Expands Tools For Social Media Celebrity Endorsements

TECHCRUNCH.COM: Adly announces its latest round of funding and debuts its tool for connecting brands and audiences via celebrities.

How The Promise Of Social Media Advertising Is Measuring Up For Adly

SOCALTECH.COM: SOCALTECH catches up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations.

What Does Celebrity Shilling Look Like In A Post-Snooki Age? Adly Speaks Up

FORBES.COM: Walter Delph explains how Adly helps brands reach their target audience, utilizing proprietary data and recommendation algorithm.

SXSW: Adly contest for start-ups gives winner a celebrity tweet

LATIMES.COM: Westwood-based Adly, a marketing platform that connects brands with celebrities on social media, is holding a contest during South by Southwest for start-ups that want a little boost from a big name.

SXSW Contest: wants to give your startup a free celebrity Tweet

PANDODAILY.COM: Utilizing the power of celebrity and social media, Adly hopes to create buzz around one lucky startup to break through all the noise of SXSW.

Making a Film a Philanthropic Event

NYTIMES.COM: Brookes Barnes reveals Adly's role in helping to to draw attention to "Girl Rising", one of the hottest "cause" documentaries in years.


During the Holiday Season Three Tips for Making Social Media Influence Marketing More Effective

Celebrities Will Drive the Next Wave of Ecommerce Startups

PANDODAILY.COM: So what is the next scalable, inefficient customer acquisition channel? It's being fed by celebrities and their newfound ability to connect with their fans via social media.

7 Social Media Predictions for 2012

MASHABLE.COM: Adam Ostrow highlights the role of the celebrity investment and integration as a key driver of growth and revenue.

Adly Hires Former News Corp. Executive Walter Delph As CEO

WSJ.COM: Adly Inc., an online marketing start-up that connects brands with influential celebrities, snagged former News Corp. executive Walter Delph to become its new chief executive.

5 Steps to Linked Data Integration

SEMANTICWEB.COM: Chris Testa, Director of Engineering at, Inc. shares his recommended 5-Step process for Linked Data Integration. Wants Your Business to Use Linked Data Too!

SEMANTICWEB.COM: Chris Testa explained at SemTech this week, a top celebrity can get some 15,000 clicks on a tweet, vs. about 400 on average for a top 3 newspaper tweet.

Twitter aims to expand reach

WARC: Twitter, the microblogging platform, is extending its online reach through a new "Follow" button which can be added to other websites.

Not Sure About Virgin Galactic, but the Bank of Branson Might Take Off

The Guardian: Krista Thomas of says the leader of the free world enjoying your product is a "priceless" boost - the perfect spark to be fanned by the likes of Twitter.

10 Most Influential Athletes on Twitter

B2C: pays the star jocks on a sliding scale based on performance by their stable of their famous tweeters.