You may have seen a number of headlines last week — primarily coming out of the UK — about advertisers going straight to celebrities to do paid endorsements in Twitter *without* clear disclosure.
Just a quick reminder that – as always – 100% of Ad.ly endorsements are fully disclosed in accordance with guidelines from the US Federal Trade Commission (FTC).
When we launched in 2009, we established 100% disclosure as a best practice using #Ad, (Ad), or #Spon at the end of each endorsement, or a clear contextual statement such as “I am working with brand XYZ to promote product ABC.”
See some examples below, and check out CNN’s Richard Quest’s interview with Ad.ly founder Sean Rad re: proper disclosure for celebrities being paid to promote products on Twitter, Facebook and more. http://bit.ly/h4PCrS (VIDEO).
Let us know if you have any questions via our Twitter account @AdlyAds.
Can’t wait to see @DearJohnMovie! Available 5/25! Get your copy here: http://bit.ly/drAf7P & be sure to RT #DearJohn (Ad)
Lauren Conrad
LaurenConrad
Cute @iloverbb Paparazzi shot of ur new line! http://twitpic.com/2k1rsk Luv it, Rebecca Bonbon, U adorable puppy! http://bit.ly/aub2hl (Ad)
Kim Kardashian
KimKardashian